Latino Consumer Contact Specialist
 
Consumer Contact Management
Content Within Context
Finding all of the relevant touch points that reach today’s choice-rich consumers and delivering a client’s message within content that is meaningful and can be tracked to a sale.
Services
  1. Media Research
  2. Media Strategy Development
  3. Media Planning
  4. Media Buying
  5. Financial Conciliation / Reporting
  6. Post-buy Analysis
  7. Media Auditing
  8. C.O.D. (Costumers on demand)
    - pay for performance media buying
 
OLD
  1. Creative done first
  2. Look for media placement
  3. Cross your fingers for results
Media Process Comparison
NEW
  1. Set desired results
  2. Select media
  3. Develop creative for media
  4. Measure
Case Studies